Nigerian Breweries, makers of Star Lager beer, popularly referred to as ‘the
people’s beer’ or ‘Shine shine bobo’, has announced the launch of a
first-of-its-kind mobile application called Star Music.
The formal
launch, which held at the Civic Center, Victoria Island Lagos on February 27
2013 drew the crème of the entertainment industry as they came out en masse to
witness the arrival of Star Music. Click to read more.
The ‘digital’ event also provided guests a first hand view
of the new mobile service through a facility demonstration of the
application.
Nigerian Breweries’ Marketing Director, Mr Walter Drenth,
noted that Star Music is a culmination of years of careful planning and research
as the company sought out ways to continually engage its consumers. “At Star,
we’ve always believed that our consumers are truly at the core of our business.
We are very excited by the introduction of our new mobile application and see it
as one of the many ways we have chosen to positively engage music consumers in
Nigeria.”
“Star Music is a two-way interactive App that will completely
change the way consumers experience music from now on. We’re partnering with
some of the biggest names in entertainment MTV BASE and Nigerian Entertainment
Today - so users can watch videos, stream and download their favourite songs,
create their own playlists, enjoy breaking news on their favourite stars while
interacting and sharing the fun with each other. Of course there’ll be so much
more to offer as well so consumers can always look forward to each new day with
Star Music.” he added.
Star Music is available on several mobile
operating systems, including Android, Java, Blackberry, iPhone, iPAD and Google
Play; as well as on a dedicated mobisite.
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